AZEK Building Products
Role: Copywriter - Product & Digital, Content Manager
Client: TimberTech
My Work: Concepting. Copywriting. Email planning and management. Trademark & registration management. Product naming. Vendor relations.
Collateral:
Catalogs, product guides, marketing emails, email nurtures, newsletter emails, website copy, product copy, product naming, social media management, printed & digital postcards, sell sheets, product displays, advertorials, blogs, editing, product & sample labels, design guides, premium swag, tradeshow graphics and instructions, email newsletter, retail displays, and retail sales collateral.
Description:
I’m a jack of all trades for AZEK Building Products. I strategize, concept, execute, edit, and manage all of our literature, digital assets, and even our trademark library.
Magazine Ads
A few examples of ads run in national B2B publications to a B2B audience of distributors, dealers, and contractors.
Retail Channel
AZEK Building Products retail channel speaks directly to consumers. Below is a preview of the in-store displays that we rolled out nationwide.
Dealer Displays
The TimberTech B2B channel supports distributors, dealers, and contractors who in turn support homeowners, our B2C channel.
Overall, it’s B2B2C marketing.
Consumer Catalogs
B2C catalog of all available products laid out. Sent to homeowners who order samples and for contractors to leave behind after consultations.
Blogs, advertorials, thought leadership, narrative storytelling, I’ve done it all. Click the image to read the whole piece.
