Baird & Warner
Client: Baird & Warner
My Work: Copywriting. Social media management. Content creation. Pitching.
Collateral:
Copywriting: weekly newsletters, marketing materials, emails, press releases, brochures, post cards, executive communications, bios, advertorials, blogs, marketing templates for agents, etc.
Social Media: community management, content creation, scheduling, crisis communications, follower engagement, etc. Managed internal Facebook At Work, main B&W social pages, and managed the 29 satellite offices.
Description:
I was the only copywriter for a team of five designers in a company with 150 full-time employees and 2,500 independent real estate agents. I delivered on client requests from all sides and in all forms. I focused on creating content and consistent branding for the 165+ year-old Chicagoland real estate company.
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Social Media Samples:
Their account featured Chicagoland community highlights, #tbt facts about Baird & Warner's long history in Chicagoland, and custom images announcing awards and holiday greetings. All branding remained in the black and yellow theme and referenced their brand promise, "Real estate made easier."
#National
Sunglasses
Day
Even the small holidays deserve to be celebrated.
Key Mortgage
When needed, I switched gears and wrote communications for Baird & Warner’s sister company, Key Mortgage. Some of my favorite pieces were the fliers and postcards promoting a free trip to Mexico if brokers met their sales volume and mortgage goals.
To the left is just one example.
Baird & Warner's Good Will Network Annual Philanthropic Campaign: $24K of Solid Good
Project: $24K of Solid Good
Client: Baird & Warner’s Good Will Network
My Work: Concepting, storyboarding,
script, scheduling, interviewing.
Collateral: Video - surprising winners in real-time
Description:
While at Baird & Warner, I pitched the concept of videos that embody who B&W is at their core: community advocates and a family of givers. Every year the company's philanthropic arm, the Good Will Network, donates $120,000+ to five local nonprofits dedicated to eliminating and relieving homelessness in Chicagoland via public voting on their social media channels. I produced, wrote video copy, contracted a freelance videographer, and coordinated the shooting schedule to coincide with the end of B&W's annual, online voting campaign. There were six videos created in total. These videos tug at heart strings and also shine a positive light on Baird & Warner, a Chicago business founded in 1855, continue to embody their ethos of neighbors helping neighbors.
$24K of Solid Good
Winners Video
In 2017, Baird & Warner's Good Will Network donated $120,000 to five housing-related nonprofits in Chicagoland.
This video announces all five winning nonprofits by surprising them with the good news. Winners included:
+ Housing Opportunities for Women
+ Marklund
+ PADS of Elgin
+ Beds Plus Care
+ Turning Pointe Autism Foundation,
These were sent directly via email, posted on our blog, and promoted on social media to Baird & Warner's fans and followers.
Beds Plus Care
$24K of Solid Good Video
Beds Plus Care has been giving the homeless community of La Grange a safe place to sleep and find hot, homemade meals since 1988. They provide much needed professional and job counseling folks need to become self-sufficient. They'll put their $24,000 to good use by continuing to fight homelessness.
Videos were made for each winning nonprofit.