Jenny Just

Role: Creative Director and Head of Marketing
Client: Jenny Just, co-founder of PEAK6 Investments, LLC

My Work: Branding. Strategy. Concepting. Creative Direction. UX.
Collateral: Personal branding and website

Jenny Just, a successful serial entrepreneur, investor, and self-made female billionaire, is one of the owners and founding partners of PEAK6. Jenny wanted to spread the message of empowering women+ and the power of poker teaching women+ life skills like negotiation, capital allocation, making decisions on limited information, and bluffing. She wanted a brand that represented her and her accomplishments without feeling like she was tooting her own horn. Jenny genuinely strived to spread awareness of women+ empowerment and not her as a brand.

This project, brought to my team, was to create a simple, user-friendly website where press and the public could learn more about her, her message, and her successful ventures. I partnered with the stakeholder and led a copywriter, designer, and web developers in order to bring her brand and this new website to life. Since the launch of her new site, Jenny’s social media followers have increased by 21%, and her speaking engagements increased by 26%. JennyJust.com